Events · Talks & Book Signings
The doctrine on the road.
Keynotes, conference talks, podcast appearances, and book signings. The book is the artifact; the talk is the unvarnished version of why it had to exist. We bring it where the practitioners already are: startup gatherings, dealer groups, ops summits, founder rooms.
Booking · Author or board advisor · Travel covered by host
Upcoming
No dates on the calendar yet.
The book ships in 2026 and the road work starts with it. Dates land here first, in Mission Control Weekly the same week. If you run an event that fits, small or large, public or private, request a date below.
What we'll talk about
- The eight principles, in 45 minutes. The doctrinal spine of the book, framed for a room of operators.
- Why we resist the SAFe-ing. The structural failure mode every prior sales methodology has caved to, and the move that keeps the practice honest.
- The Daily Huddle, live. A working demonstration of the ritual most teams skip and pay for later.
- Loss Review as a teaching tool. The pattern that separates teams who learn from teams who keep losing the same deals.
- Q&A without the panel. One author, one room, the questions practitioners actually have.
What we won't do
- Five-vendor panels.
- Keynotes about company culture.
- Tracks that exist to fill the agenda.
- "Inspirational" closes with no working artifact.
- Slide decks built to be screenshot, not used.
If your event needs a thought-leader brand-name on the marquee, we are probably not the right fit.
Book signings
Signings are paired with a talk or roundtable wherever possible. Otherwise the line is a transaction and the doctrine is the casualty. If you run a bookstore, a founder community, or a dealer-group conference and want a signing on the schedule, write to us with the room and the audience.
Podcast appearances
Open to shows whose audience is practitioners: founders, pipeline owners, sales leaders, dealer principals. Less interested in shows built around the host's brand. We bring a clean feed and a real argument; we don't recycle press-tour talking points.
By invitation
Add yourself to the talks list.
We plan dates around clusters of practitioners. Tell us your city and what your room looks like; if the author's calendar is full when we get there, a board advisor may take the date. The doctrine is the same.
Host covers travel and lodging. No speaking fee for nonprofits, local founder communities, or events under 50 attendees. If you run a venue, say so in the notes.