About · Advisory Board
The board behind the doctrine.
Doctrine is only useful when practitioners can break it on a real floor. The advisory board is the room where that breaking happens quietly, week after week, before anything becomes a public principle.
The board also carries the practice beyond the author. Advisors lead workshops, take talks on the road, and host roundtables in their cities. The doctrine travels because the board does.
Six seats · One Senior Advisor · Five practitioner seats
The seats
Senior Advisor
In vetting
Senior Advisor
Forty years on real floors: automotive retail, capital equipment, enterprise software. Every doctrinal change in the manifesto passes through their review. Name on the masthead when they are ready to make it public.
Automotive · Capital equipment · Enterprise
Advisory Board
Open
Open seat · Startup / founder-led GTM
For a founder or first sales leader who has built a real revenue floor at a venture-backed company. Early-stage discipline, not later-stage scale.
Startups · Founder-led sales · Early GTM
Advisory Board
Open
Open seat · Dealer principal
For an operator who has run a dealership floor (automotive, marine, equipment, RV, or similar) and treats the showroom as a craft, not a quarterly forecast.
Retail dealer · Showroom · F&I
Advisory Board
Open
Open seat · Enterprise sales leader
For a VP-level operator who has run an enterprise pipeline through real complexity (long cycles, multi-party deals, committee buying) and made the practice survive it.
Enterprise · Complex deals · Pipeline
Advisory Board
Open
Open seat · RevOps / Sales Master
For the operator running the Mission Control discipline day-to-day. The person on the floor at the Daily Huddle, the one who codes the Loss Reviews, the one whose calendar is the practice.
RevOps · Sales operations · Floor leadership
Advisory Board
Open
Open seat · Practitioner emeritus
For a closer with two decades or more behind them who has earned the right to argue the doctrine and the time to do it. The seat that exists to keep the work honest.
Floor veteran · Cross-industry
What the board does
- Pressure-tests the doctrine. Every change to the manifesto passes through the board before it ships.
- Leads workshops. Advisors who want to facilitate take cohorts the author can't cover. Same curriculum, same standard.
- Takes talks on the road. Keynotes, podcast appearances, dealer-group sessions. The schedule is shared across the board.
- Hosts roundtables. Each advisor anchors a city. The roundtables happen where the board lives.
- Reviews the book between editions. Field notes land here first. New editions ship with board review attached.
What the board isn't
- An honorary committee. Seats expire if the work doesn't show up.
- A credential. There is no Certified Advisor program. The book is the only credential.
- A sales channel for advisors' employers.
- A panel of investors. Operating experience is the entry bar.
- A revolving door. Two-year terms, renewable once.
The bar
A decade or more on a real floor. A track record you'd defend in a Loss Review. A point of view about where the doctrine is wrong, or right in interesting ways. The willingness to put your name on the masthead and your time on the calendar.
Compensation
Equity in V3s Software for the foundational board. Fee-for-time for workshops and talks once the board is seated. Travel covered. The seat is real, not honorary; the comp matches.
Apply
Tell us about your floor.
The application is a short note: who you are, what floor you've run, which seat you fit, and which principle in the manifesto you'd argue against first. We confirm or pass on a rolling basis; we'd rather leave a seat open than fill it wrong.